Our World Cup 2026
Commercial Proposal

OFFICIAL BROADCASTER

A RÁDIO DOS BRASILEIROS NA AMÉRICA

1

The FIFA World Cup 2026 in the United States
The biggest sporting event on the planet, now directly connected to the Brazilian community
The FIFA World Cup 2026 will be one of the greatest events in sports history, with the United States as the central stage for this global experience.
Within this context, the Brazilian community in the country will have a clear need: to follow everything that happens in the World Cup in their own language, with identity, context, and cultural connection.
This is exactly where Nossa Rádio USA positions itself.

We are the only platform connecting Brazilians in the United States to the FIFA World Cup 2026 in Portuguese—combining official broadcast rights with a true on-the-ground presence within the event environment.

OFFICIAL BROADCASTER

A RÁDIO DOS BRASILEIROS NA AMÉRICA

2

Our monthly online reach monthly
+8M
IMPRESSIONS
+280K
INTERACTIONS
+900
POSTS
+11k
SITE VISITS
+15K
NEWSLETTER
+107K
FOLLOWERS

OFFICIAL BROADCASTER

A RÁDIO DOS BRASILEIROS NA AMÉRICA

3

Monthly Reach Data
Scale with authority
+306k
app visits
+31K
unique app listeners
+2M
estimated AM radio visits*
WBIX1260 | WFLL1400 | WINE940 | WRLZ1160
+210K
estimated AM radio listeners*
WBIX1260 | WFLL1400 | WINE940 | WRLZ1160
Our strength lies in the unique combination of traditional AM radio reach with strategic digital presence, creating multiple touchpoints with the Brazilian audience in the United States.

OFFICIAL BROADCASTER

A RÁDIO DOS BRASILEIROS NA AMÉRICA

4

Why choose Nossa Rádio USA for your strategy
Privileged access to an audience of 2 million Brazilians in the U.S.
As the only broadcaster with Portuguese-language transmission rights in the United States, we are the definitive destination for anyone looking to follow the FIFA World Cup 2026 in Portuguese.
Multiplatform visibility via AM Radio, App, Web, Social Media, and YouTube, ensuring maximum engagement.
Data-driven campaigns with measurable and optimized exposure.
Genuine Connection: a strong emotional bond with the audience since 2012.
Category exclusivity with limited activity per category, ensuring that your brand does not face direct competition within the project and maintains clear positioning in front of the audience.

OFFICIAL BROADCASTER

A RÁDIO DOS BRASILEIROS NA AMÉRICA

5

The Brazilian radio for major sporting events in the United States

OFFICIAL BROADCASTER

A RÁDIO DOS BRASILEIROS NA AMÉRICA

6

Match Schedule
1
Brazil vs. Morocco
June 13 — NY/NJ
2
Brazil vs. Haiti
June 19 — Philadelphia
3
Scotland vs. Brazil
June 24 — Miami
4
Knockout Stage
Round of 16, Quarterfinals, Semifinal, and Final (subject to advancement)
When Brazil takes the field, the Brazilian public in the U.S. connects in Portuguese, and that connection happens here.

OFFICIAL BROADCASTER

A RÁDIO DOS BRASILEIROS NA AMÉRICA

7

OFFICIAL BROADCASTER

A RÁDIO DOS BRASILEIROS NA AMÉRICA

8

Radio Game Broadcast
Where the excitement of the game turns into real attention for your brand
This is the environment where your brand stops being just seen and starts being heard, remembered, and associated with the emotion of the game.
Our broadcast packages were designed to ensure continuous, strategic presence throughout the listener journey:
  • Pre-game (anticipation and warm-up)
  • Live broadcast (peak attention)
  • Halftime (high retention)
  • Post-game (repercussion and engagement)
Real Frequency
Emotional Association
High Brand Recall

OFFICIAL BROADCASTER

A RÁDIO DOS BRASILEIROS NA AMÉRICA

9

Experiences and Activations
FAN TRUCK – MOBILE STUDIO
+6 strategic cities
+50,000 people impacted in person
+100 digital pieces produced
Full branding on the vehicle
Bring your brand closer to the fan.

OFFICIAL BROADCASTER

A RÁDIO DOS BRASILEIROS NA AMÉRICA

15

Experiences and Activations
GAME DAY EXPERIENCE
Live pre-game interview (10 min)
Featured as part of our live broadcast transmissions
Halftime participation with analysis
Post-game closing commentary
+10 digital pieces with the brand
Limited to only 2 people
You will be part of the Nossa Radio USA team for the Brazilian national team’s 3 qualifying matches.

OFFICIAL BROADCASTER

A RÁDIO DOS BRASILEIROS NA AMÉRICA

16

Commercial Packages
Digital Impact
  • Full digital coverage per game
Broadcast Power
  • Includes Digital Impact
  • Full radio broadcast
(from the group stage through as far as the national team advances)
Total Domination
  • Includes Broadcast Power
  • Full Fan Truck
  • Logo on the team uniform
Official Partner
  • Includes Total Domination
  • Naming rights
  • Presence in the booth
  • 1 Game Day Experience
  • Category exclusivity

OFFICIAL BROADCASTER

A RÁDIO DOS BRASILEIROS NA AMÉRICA

17

FIFA Guidelines – International Standard
This project strictly follows FIFA commercial guidelines. Protected categories include:
Drinks
Coca-Cola, Budweiser
Payments
Visa
Airlines
Qatar Airways
Sports
Adidas
Fast Food
McDonald's
Technology
Lenovo, Hisense
Project Structure
Radio
Subject to FIFA rules
Digital
Partially subject
Activations
Free

OFFICIAL BROADCASTER

A RÁDIO DOS BRASILEIROS NA AMÉRICA

18

At the World Cup there are two types of brands:
Those who watch
They stay out, watching the world’s biggest sporting event happen without them.
Those who participate
Your brand can be inside the game.

OFFICIAL BROADCASTER

A RÁDIO DOS BRASILEIROS NA AMÉRICA

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